This Privacy Policy explains what personal information ef77 ("ef77," "we," "us," "our") collects from players and visitors to ef77.biz ("you," "your"), how that information is used, with whom it may be shared, and the rights you hold over your personal data. ef77 is committed to handling your information with full transparency and in accordance with internationally recognised data protection principles.
ef77 is an online casino and sports betting platform operated at ef77.biz, primarily serving players in Pakistan. ef77 is the data controller in respect of all personal information collected through the platform, meaning ef77 determines the purposes for which, and the means by which, personal data is processed.
ef77 operates in accordance with internationally recognised gaming compliance standards and maintains this Privacy Policy as part of its commitment to transparent, accountable data handling. This Privacy Policy forms part of ef77's broader legal framework, which also includes the Terms & Conditions and the Responsible Gaming Policy.
ef77 collects personal data that is necessary for providing the platform's services, complying with legal obligations, and maintaining the security and integrity of all accounts. The categories of personal data ef77 may collect include, but are not limited to, the following:
| Category | Data Points | Purpose |
|---|---|---|
| Identity Data | Full name (as on CNIC/NICOP), date of birth, nationality, CNIC/NICOP number | Account registration, age verification, KYC compliance |
| Contact Data | Pakistani mobile number, email address | Account communication, OTP delivery, support |
| Financial Data | JazzCash / EasyPaisa account numbers, bank account details (IBAN), transaction history, PKR balances | Deposit processing, withdrawal handling, fraud prevention |
| Gaming Data | Game history, wager amounts, wins/losses, bonus usage, session duration, betting preferences | Service delivery, responsible gaming, account security |
| Technical Data | IP address, browser type, device identifiers, operating system, access timestamps | Security monitoring, fraud detection, platform optimisation |
| KYC Documents | Copies of CNIC/NICOP, passport, or other government-issued ID; proof of address | Identity verification, age verification, regulatory compliance |
| Communication Data | Live chat transcripts, email correspondence, support ticket content | Service delivery, dispute resolution, quality assurance |
| Behavioural Data | Pages visited, links clicked, time on site, navigation patterns | Platform improvement, user experience analysis |
ef77 does not collect data that is unnecessary for the purposes described in this Privacy Policy. Where data is collected for multiple purposes, each purpose is identified and limited to what is strictly necessary.
ef77 collects personal data through the following mechanisms:
You provide data directly to ef77 when you register an account, complete identity verification (KYC), make a deposit or withdrawal, participate in a promotion, contact customer support via live chat or email, or voluntarily update your account profile. This is the primary source of personal data held by ef77.
When you visit ef77.biz or use the ef77 platform, certain technical data is collected automatically by ef77's servers and analytics systems. This includes your IP address, the type of device and browser you are using, your operating system, the pages you visit within ef77, and the time and date of your visits. This automated data collection is necessary for platform security and performance monitoring.
When you make deposits or withdrawals via JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, Raast, SadaPay, or USDT TRC20, ef77 receives transaction confirmation data from the relevant payment provider. The full scope of data held by each payment provider is governed by that provider's own privacy policy, which is separate from this document.
ef77 uses cookies and similar tracking technologies as described in Section 7 of this Privacy Policy. Cookies are placed on your device when you visit ef77.biz. You may manage cookie preferences through your browser settings, though disabling certain cookies may affect the functionality of the ef77 platform.
ef77 uses the personal data it holds about you for the following specific purposes, each of which is grounded in a legitimate legal basis as described in Section 5:
ef77 processes your personal data only where it has a valid legal basis to do so. The legal bases on which ef77 relies are as follows:
ef77 does not sell your personal data to any third party. ef77 does not share your personal data with third parties for their own independent marketing purposes. ef77 shares personal data only in the following specific and controlled circumstances:
To facilitate deposits and withdrawals, ef77 shares the minimum necessary financial and identity data with its payment processing partners, including JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, Raast, and SadaPay. Each such partner is bound by its own privacy and data protection obligations.
ef77's game library is powered by third-party software studios. These providers may process technical gaming data (such as game session identifiers and wager amounts) to the extent necessary to deliver and certify their games. No unnecessary personal identification data is passed to game providers.
To conduct KYC verification, ef77 may use specialist third-party identity verification providers who process the identity documents you submit. These providers are engaged under strict data processing agreements and are prohibited from using your data for any purpose other than identity verification for ef77.
ef77 may disclose personal data to regulatory bodies, law enforcement agencies, or other competent authorities where it is required to do so by applicable law, court order, or in connection with the prevention, detection, or prosecution of financial crime, fraud, or other criminal activity.
ef77 uses cookies and similar technologies on ef77.biz to enable core platform functionality, improve user experience, and monitor security. The categories of cookies ef77 uses are as follows:
You may manage cookie settings through your web browser. Most browsers allow you to refuse all non-essential cookies or to delete cookies already stored on your device. Note that disabling essential cookies will prevent you from logging into or using core features of ef77. Instructions for managing cookies vary by browser — please refer to your browser's help documentation.
ef77 retains personal data for as long as is necessary to fulfil the purposes for which it was collected, to comply with applicable legal obligations, and to resolve disputes. The following general retention principles apply:
ef77 employs a comprehensive set of technical and organisational security measures to protect your personal data against unauthorised access, accidental loss, destruction, alteration, or disclosure. These measures include:
Notwithstanding the security measures described above, ef77 cannot guarantee absolute security of data transmitted over the internet. You are responsible for maintaining the security of your own device and ef77 account credentials.
In accordance with internationally recognised data protection principles, you hold the following rights in respect of personal data held by ef77 about you. To exercise any of these rights, please contact ef77 via live chat or at the email address provided in Section 15:
ef77 will respond to all data rights requests within thirty (30) days of receipt. Where a request is complex or ef77 receives a high volume of requests, this period may be extended by a further sixty (60) days, in which case ef77 will notify you of the extension and the reasons for it.
ef77 applies age verification measures during account registration and reserves the right to request documentary proof of age from any player at any point during the player relationship. If you are a parent or guardian who believes that your child (under 21) may have created or be using an ef77 account, please contact ef77 support immediately via live chat so that the account can be reviewed and closed.
ef77 processes financial data — including JazzCash and EasyPaisa account numbers, bank account details, and transaction records — solely for the purpose of facilitating PKR deposits and withdrawals on behalf of registered players. ef77 does not store full payment card details or banking credentials on its own servers where this can be avoided; such sensitive financial data is handled directly by certified payment processing partners.
All payment transactions conducted through ef77 are processed over encrypted connections. Transaction records (amounts, dates, payment methods, and account references) are retained for a minimum of five (5) years as described in Section 8, for compliance, audit, and dispute resolution purposes.
ef77 primarily serves players in Pakistan and endeavours to process and store personal data within jurisdictions that maintain appropriate data protection standards. Where it is necessary to transfer personal data to processors or service providers located outside Pakistan — for example, to specialist identity verification providers or game studio partners — ef77 implements appropriate safeguards to protect that data, including data processing agreements that impose obligations consistent with the standards described in this Privacy Policy.
By using ef77, you acknowledge that your personal data may be processed in jurisdictions outside your country of residence in the circumstances described above, and that ef77 takes reasonable steps to ensure that any such transfer is conducted in accordance with applicable data protection principles.
ef77 reserves the right to amend this Privacy Policy at any time. Where changes are material — meaning they affect the nature of the data collected, the purposes for which it is used, or your rights in respect of that data — ef77 will notify registered players via their registered email address or mobile number at least fourteen (14) days before the changes take effect.
Non-material changes (such as corrections of typographical errors, clarifications of existing practices, or updates to contact information) may be made without individual notification. The revised Privacy Policy will always be published at ef77.biz/privacy-policy with an updated "Last Updated" date. Your continued use of ef77 following the publication of any amendment constitutes your acknowledgement of the updated Privacy Policy.
For any questions, concerns, or requests relating to this Privacy Policy or the personal data ef77 holds about you, please contact ef77 via the following channels:
A plain-English summary of the core data protection commitments ef77 makes to every Pakistani player. Full details are in the legal text above.
Every byte of data exchanged between your device and ef77's servers — login credentials, payment details, gaming data — is protected by bank-grade 256-bit SSL/TLS encryption. Your information travels securely every time.
ef77 does not sell, rent, or trade your personal data for commercial purposes. The only data sharing that occurs is with payment processors (JazzCash, EasyPaisa, banks) as required to process your transactions, and with regulators where legally required.
JazzCash and EasyPaisa transaction data is handled through encrypted channels and retained only for compliance purposes. ef77 does not store your mobile wallet PINs or full banking credentials on its own servers.
Every ef77 player has the right to access the data held about them, correct inaccuracies, and request deletion of data that ef77 is not legally required to retain. All such requests are processed within 30 days.
ef77 never knowingly collects data from anyone under 21. Age verification is applied at registration using government-issued documents (CNIC/NICOP). Any account found to belong to an underage player is immediately closed.
If you receive ef77 promotional emails or SMS messages, you can opt out at any time via your account settings or by contacting support. Withdrawing marketing consent never affects your access to essential account communications.
ef77 recognises and respects the data rights of every Pakistani player on the platform. These are not theoretical entitlements — they are practical controls you can exercise at any time by contacting the ef77 team via live chat. Here is a plain-English summary of each right.
Request a complete copy of all personal data ef77 holds about you, along with information about how it is stored, used, and shared. ef77 will provide this within 30 days of your request.
If any personal data ef77 holds about you is inaccurate or out of date, you can request a correction at any time. Common examples include an outdated mobile number or a misspelled name.
Request deletion of personal data that ef77 is no longer required to retain. Note that financial and KYC records must be retained for legal compliance periods even after account closure.
In certain circumstances — such as while a data accuracy dispute is being resolved — you can request that ef77 pause further processing of your personal data.
Receive a copy of the personal data you provided to ef77 in a structured, machine-readable format (such as JSON or CSV) so that it can be transferred to another platform if you choose.
Object to ef77 processing your data based on legitimate interests, or withdraw previously given consent for marketing communications. Marketing opt-out is immediate and takes effect within 24 hours.
The ef77 support team is available 24 hours a day, 7 days a week via live chat on ef77.biz. For any data protection enquiry, rights request, or privacy concern, we are here to help — in plain English, always.